I’m curious what your thoughts would be on this one. I was always in the camp that “being on Facebook / Instagram (or any other platform) is not enough”. However ridiculous it may seem, one day these platforms may change their rules not in our favor, or stop existing at all. Ongoing outage of Facebook, Instagram and related Apps (like Whatsapp) due to huge personal data leakage (through scraping) supports that argument in an anecdotal way, but it also left many people without any web presence (if the traffic is not converted to the website traffic). And, of course, FB services will be back, probably sooner than later, but these incidents will happen, and all our data are more vulnerable, when aggregated in one place.
I’m wondering what’s your take on this - is your website your main web presence? Or is it an addition to Instagram / FB, etc.?