Hi NPN! Welcome to this AMA focused on selling fine art photographs. The goal is to help you by sharing my experience selling photographic prints. I started my photography business in 1993. In addition to making a living from my print sales I published two books on marketing photographs (Marketing Fine Art Photography and How Photographs are Sold), teach multi-day marketing photography seminars, do long term (1 year or longer) 1 on 1 marketing consulting with students and published two Marketing Photography Mastery Workshops on USB/DVD. I also teach field workshops and processing/printing Seminars. I have done very well financially with my photography business, in large part because of my marketing knowledge (unfortunately having beautiful photographs is not enough).
Marketing is challenging for most photographers and few landscape photographers teach it. Marketing also gets a bad rap with many photographers believing that it is akin to ‘twisting people’s arm behind their back in order to make a sale’, or to ‘being a used car salesman’, or worse ‘being a whore’. No one wants to get a bad name so most photographers avoid marketing their work to prevent that from happening. Of course the outcome is poor or no business success because if you do not market one thing will happen: nothing. The way to not getting a bad name when marketing and selling our work is to be ourselves and use marketing techniques that are effective without being forceful. I am willing to talk about all that, based on which questions come up, during this AMA.
I look forward to your questions. Don’t hesitate to ask me anything !
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My home gallery (photograph by Jeff Schewe)