Hi David – Thanks so much for the great question. My answer is a complex one. The reason I am focusing on nature photography as my full-time career is directly related to other life choices we have made. We moved to a very small town and the reality is that my previous career just wouldn’t work from here. As I have mentioned a few times in this thread, I was working as a management consultant with nonprofits and foundations, and most of my projects were with mid-sized to large organizations and were often complex in nature. In moving, I would either be working with tiny nonprofit organizations with problems I found exhausting/uninteresting or I would be traveling way too much. Neither of those options interested me so… here I am! I was definitely better at my former career but I do not necessarily miss it. It feels like a gift to do things like this as my “job” so I am very grateful for the chance to give this a go.
With that in mind, I have had some downright awful experiences in doing this as a career. I absolutely hated working with brands and on sponsored projects. As I mentioned in another answer, I struggled with workshops for a variety of reasons. I have been too trusting and have felt let down a lot when collaborative projects fizzled. It has been tough and it definitely affected my passion for photography, just as you describe in your question.
A month or two into the pandemic, when I was feeling full of despair over closing down my consulting business a few months earlier, I decided that I am only doing this if I can do it my way, and so far, it has been working out alright. For me, that means walking away from the pressure to be constantly producing work and posting on social media, absolutely no brand partnerships or sponsorship situations, being more careful about protecting friendships with other photographers instead of jumping into collaborative partnerships that could damage the relationship, not blindly trusting people, never taking photos only because I think they will do well online, and no longer censoring myself in terms of my views on some of the strange and nonsensical trends and practices in this field. In practical terms, this means that my income comes almost exclusively from teaching at conferences, online, and in producing educational products like ebooks and videos. So, I now feel like I am doing this with more integrity and focusing on the things I truly enjoy doing, and I am making enough to make this a viable option for now. (I should also note that this approach is only possible because I pursued photography part-time for six years before switching to full-time so I had a lot of things in place already when deciding I needed to take a different approach to make this all more sustainable FOR ME - all the things I hate can work fabulously for other people.)